An adage that has hung around our industry for a couple of decades now jokes, “If you’re not in a campaign, you’ve just ended one. Or you’re about to launch one.” Capital and comprehensive campaigns are powerful ventures that propel nonprofits forward. Over a set number of years, you move your entire base of support up the donation ladder, generating a significant and sustainable increase in revenue.
When executed correctly, a campaign can secure a nonprofit’s financial future. If your organization isn’t ready, a campaign can be a costly missed opportunity.
Last month, we discussed Sharity’s Big Five – the questions major gift prospects will ask of your organization before investing in your mission. On a macro level, these are the same questions you can use to evaluate your nonprofit’s campaign readiness.
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Have you set specific, measurable, achievable campaign goals based on data-driven decision-making? Is your campaign timeline realistic?
Do you have the key infrastructure, like technology and marketing and communications tools, to record, measure, and analyze campaign performance?
Have you developed a strong case for support that showcases your organization’s impact on your mission area? Will it inspire major and transformational donors to invest in your organization?
Is your Board of Directors ready, willing, and able to lead your fundraising campaign?
Do you have the critical staff and expertise to execute a successful, profitable fundraising campaign?
Do you have a strong roster of influential champions to open doors and inspire new donors to invest in your mission?
At Sharity, we walk you through these key questions and help you assess whether your nonprofit is ready to go. Then, we help you identify ways to strengthen soft spots before your campaign launches.
Want to dive deeper into campaign readiness and other ways to strengthen your organization? Sharity is proud to share free resources for all nonprofit leaders. Visit our Knowledge Center today, and reach out to explore ways Sharity can propel your mission forward.