Like many of you, the Sharity team spends a lot of time thinking about fitness when January rolls around. Instead of making New Year’s resolutions, though, my team and I are focused on our clients’ fundraiser fitness. Many nonprofit leaders make professional resolutions to grow their fundraising as the new fiscal year dawns. Major gifts fundraising is the key to driving your organization’s revenue and scaling your impact in the communities you serve.
Have you asked yourself any of the following questions in the past year?
- Why does my organization get passed over for grants and significant contributions year after year?
- Why do some of my board members not give?
- How can my organization be well-respected in the community, but we never get ahead?
If these thoughts have kept you up at night, there’s a good chance your organization is missing one (or more) of the critical building blocks needed to attract major gift donors.
Sharity calls the elements that major donors and investors evaluate before making a significant gift the Big Five:

I developed Sharity’s Big Five pathway to building a major gifts program based on my own experiences. That’s how I know it works! If you are ready to take your organization to the next level, I invite you to complete our online assessment (it’s free), register for our winter webinar series, and most importantly – get in touch! My team and I can’t wait to partner with you!