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Powering Nonprofit Success Through Participatory Processes:

Did you know that organizations prioritizing participatory processes and deliberately decreasing barriers see a significant increase in program effectiveness? This Fall, I’m excited to delve into how this framework powers real-world success through our three-part webinar series, Insights for Impact!

On September 18th, Dr. Inderjit Vicky Basra, President and CEO of the Delores Barr Weaver Policy Center, and Jessica Raymond, former Chief of Staff of the YWCA, joined Sharity Global Expert Anne Miskey to offer real-world examples of ways participatory processes elevated their organizations’ mission and impact. Dr. Basra emphasized the importance of including direct and indirect experts in decision-making conversations. She noted, “…layered communication makes the change.” When those in the community who experience the challenges your organization strives to address work alongside those with academic or professional experience in key areas, your organization can begin to affect systemic change. Jessica added, “When we talk about advocating for people and engaging their voices…here is the mic! You sit at this table, you tell me what you need from us, you make the decision…”

Key takeaways from the conversation included:

  • Write equity into your policies and procedures.
  • Avoid “tokenizing” the community you serve. Ensure that if you ask something of your community members, such as asking them to share their stories, you are developing and strengthening a mutually beneficial relationship with them.
  • Identify ways your organization may connect direct experts, those with lived experience, with donors, elected officials, and other community leaders and influencers.
  • Engaging all voices allows you to review and evaluate the impact of your programming with an open mind and heart.
  • Give credit to all the experts helping you execute your mission. Whenever possible, compensate and recognize direct experts, those with lived experiences, for their work on behalf of your organization, just as you would an indirect expert with academic or professional experience. 

Dr. Basra summed up the importance of engaging all voices when she described the success her organization has had with connecting survivor mentors with the recently rescued. “[Survivor’s] concepts around hope look very different because they’re sitting across from somebody, that at some point, was in the same space that they are in…Their survivor-mentor becomes a beacon of hope!” Anne added, “The little ways you can connect your donors in real ways to people” will bring about transformation.

 

What is the difference between stewardship and donor relations?

Ask Me Anything Summary

Donor relations encompasses all the different types of things you can do to engage people with your mission, such as social media posts, direct mail, Constant Contact communications and newsletters. Donor relations encourages people who have given – or might give – to become involved with your mission, whether by volunteering in-kind, or donating cash.

Donor stewardship, on the other hand, is how you say “thank you” to someone who has given a gift and how you continue to tell them their gift is having an impact. When nonprofits don’t acknowledge a gift, that’s where they fail and why they don’t have a strong retention rate.

A donor relations strategy must include strong donor stewardship. There should be a plan in place to tell donors the impact their gift made on your mission, from the moment they write that check or swipe their credit card, all the way through. Then, you will have a strong retention rate and won’t have to go looking for new donors, because your donors will come back time after time.

If you have a burning question about nonprofits, please reach out to us at Sharity. You can email me at info@Sharityglobal.com, contact us through the website, or message us through LinkedIn or Facebook.